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Struggling To Create Online content…Let Your Customers Help
Many of our clients have us launch a site for them, then struggle with developing content for keeping it updated.
This is especially the case for clients that do not have marketing departments, or even a staff member with any defined website responsibilities.
So, how can you keep your site updated and engage your clients with new and compelling content, without significant time or money spent?
Get your customers involved! In many cases, your customers can be your best sales people. A great way to reinforce that role and develop website content is to engage them.
Have them submit questions for you to answer, submit photos of them using your products, perhaps have them write a testimonials. You will have even better ideas than we can suggest if you just consider the type of information clients offer you.
Take typical offline communications and bring them online; the compliments, inquiries and requests you hear daily.
Facebook claims almost 130,000,000 U.S., members. If that is accurate, about one out of every three of your customers is familiar with uploading photos, adding comments and sharing links.
So, if you set up a structure and incentives for them to apply these activities to your business, you will have new and compelling content for your website every month.
return to marketing tips main page
Struggling To Create Online content…Let Your Customers Help
Many of our clients have us launch a site for them, then struggle with developing content for keeping it updated.
This is especially the case for clients that do not have marketing departments, or even a staff member with any defined website responsibilities.
So, how can you keep your site updated and engage your clients with new and compelling content, without significant time or money spent?
Get your customers involved! In many cases, your customers can be your best sales people. A great way to reinforce that role and develop website content is to engage them.
Have them submit questions for you to answer, submit photos of them using your products, perhaps have them write a testimonials. You will have even better ideas than we can suggest if you just consider the type of information clients offer you.
Take typical offline communications and bring them online; the compliments, inquiries and requests you hear daily.
Facebook claims almost 130,000,000 U.S., members. If that is accurate, about one out of every three of your customers is familiar with uploading photos, adding comments and sharing links.
So, if you set up a structure and incentives for them to apply these activities to your business, you will have new and compelling content for your website every month.
return to marketing tips main page
